Enterprise & innovation; lecture nine.

How not to fail
5 reasons why people fail; 
- Failure to adapt to a changing market.
- Failure to market yourself. 
- Not seeking advice.
- Inadequate accounting records. 
- Misinterperating financial records. 
How to avoid it; 
- Keep up.
- Understand macro and mirco environments.
- Be informed. 
- SWOT competitors.
- PEST environment.


- Nesta website for presentation quotes. 
- Design week website. 
- A-N.org.uk
- Creative choices.
- Refer to marketing communication mix. 
- 3 methods of promoition. 
- Collaboration could be one form of seeking professional advice. 
- How will we organise ourselves? eg. art direction, administrative skills. 
- How do we organise finances? eg. software.
- Clearly identify other professionals eg. accountant. 
Business plan
- Equipment
- Space
- Stock
Why? 
- 3 competitors
- Compare prices
- Strengths and weaknesses 
Marketing
- 3 ways; explain why they would meet the target audience.
Cost
- Start up
- Overheads
- Direct costs
Presentation
- 10 VISUAL slides
- Have notes to hand
- Where did the location information come from?