Enterprise & innovation; Logo.

After still being unsure on previous names we had explored, we came up with the name upstairs downstairs. This is probably the best one we have come up with so far because the message that comes with the name describes our company so the name itself actually makes sense and will be easy for others to understand. 

My logos. 

Personally I feel that logos that consist of shape and a typeface communicate a lot better because they are more memorable and easier to interpret so on this basis I designed the logos above. I chose a few fonts that I found were quite quirky and linked to our company being fresh and modern, the great thing about each of these fonts is that they are legiable but each have a unique style. The idea behind using just a hint of colour was to keep the design quite minimalist. I think if too many colours are used it would make the design seem a bit tacky maybe. I chose blue just generally because this is my favourite colour and had the idea in mind that each team member could use their favourite colour on their personal business card and letterheads to add a unique touch. Some of the logos had 'design studio' in them but then it was pointed out that we aren't just a design studio because we have our shop element so it was best to just use 'design' instead. My favourites are the two within the middle of the other designs (each in a different font) because I like the fact the upstairs and downstairs characteristic is distinguished within the design on the left. With the design on the right I like the fact the 'design' is rotated because I feel this adds a quirky element to the logo and doesn't make it seem as plain. This also gave another opportunity to explore the use of colour. Although these are good inital designs I still feel as though there is something missing from them. 

Final logo design. 

These are some of the logo designs that Liv created. Originally the logo in the shape and the 'upstairs downstairs' text were designed as two seperate logos but because the shape didn't communicate the company name to its full potential we decided to bring the two together and feel that this works well. The mixture of an 'old fashioned' looking logo and the modern text is quite a nice feature because this can show that we work with both the old and the new in terms of things that are avaliable to us and the style of design. The great thing about this logo design is due to the nature and simplicity of it, it can be used across a wide range of products such as business cards, letterheads and stationery. The logo colour can also be easily changed depending on the stock it is placed on and still communicate just as well. We have decided to use these are our final logo design because we feel they communicate best out of all those we came up with to date.