When I initially started researching newspapers within Edinburgh I found it was quite difficult to get any kind of information on advertising. I then considered The Metro because this newspaper is usually found on public transport which means a lot of people are likely to read it and it will also reach a large target audience. There are a couple of different types of ads you can place within this newspaper depending on what you are advertising and I also checked that they cover Edinburgh. It would not be strange to place a graphic design ad in a newspaper such as this because a huge part of the audience that reads newspapers is business people as the number travelling on public transport is constantly growing, so this is also another way we could get potential clients as well as targeting the student audience we are interested in. This is also another way that we can target members of the public to get them to visit our shop and purchase things so does that mean that we need two different types of ads that are communicating different messages?
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