Based on the research that Kirsty and Liv conducted on our competition within Edinburgh I chose three of the compaines to carry out a SWOT anaylsis on as this would determine just how much of a threat they were. I also carried out a PEST anyalsis on our own company to determine where we place within society.
Strengths:
- Their work is fresh and interesting and so will appear to the modern day audience.
- The start up of the website design is very creative.
- They have a good city center location.
- They have an online shop as a further source of income.
Weaknesses:
- The text on their website is quite small.
Opportunities:
- They could tour craft events around the country to put themselves out there a bit more and make some extra money on top of the shop space and online space.
Threats:
- More shops like this are cropping up so competition is building.
Strengths:
- They have designed for big clients such as WWF and Amazon.
- They are located in the center of Edinburgh.
- Their website creates a good first impression.
- Their team has a range of people from a range of design backgrounds.
Weaknesses:
- The logo isn't as memorable as it possibly could be.
Opportunities:
- They are quite a small business so they could expand.
Threats:
- There are a lot of design studios in Edinburgh to compete with.
Strengths:
- They have won awards.
- They cover both digital and print design.
Weaknesses:
- Their website isn't that appealing.
- The story of them as a company is quite short.
Opportunities:
- Giving more background on the company may help because clients may then put more trust in them.
Threats:
- Companies are holding onto their money more so design studios are all trying really hard to impress.
Pest analysis of our company.
Political
As a company we will steer clear of political issues based on opinion because this could get us into a lot of trouble if we upset the wrong people. We will work within the guidelines of environmental law to be an evironmentally friendly company in the best way we can. We will not promote anything that goes against things that government have set in place because this could create a bad name for ourselves.
Economic
Due to the current economic climate the cost of things for the business will is likely to be higher. We need to do our best to keep these costs down in order to produce afforable design and keep the company going. We recognise that economic factors will make times difficult for a new company.
Social
If we are in keeping with the social factors of design we are more likely to have work because there is high demand for this. Following trends will keep our design fresh and innovative, and because it's a trend there will definitely be a market for this because it will be current.
Technological
We will use the latest technology avaliable in terms of print to create the best possible quality for our clients. We may not update our software every time an update occurs because these changes can be small but very costly. Our designs will need to move along with the technological change because this will alter how design looks.
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