"Our three main methods of promotion are our business card, website and press ad. All these elements tie in with our target audience because each separate target audience will have access to a different form of promotion.
The business card will be necessary when it comes to networking and building our client base because we can hand this to potential clients. Having a memorable and unique business card will work in our favor because it will rest on the clients mind.
The website will be accessible to all of our target audiences but each will view it a different way depending on what they are looking to get out of it. Clients may view it to see the work we have produced before or find contact details and consumers and students may just generally want to know more about our company or also get in touch with us."
Based on everything Kirsty had written within our business plan each slide covers certain aspects of this. I did find it quite difficult to put our whole business idea into just ten slides because theres always the thought that you may have missed something. We discussed our company quite a lot within the slides because we felt that we needed to be sure people would go for this idea as if they didn't like it we wouldn't really have a business venture at all. Including a basic breakdown of costing for our company helps people understand how realistic we are being about everything and shows that we understand how the business would operate. Looking at competitors was a really important aspect because we need to be aware of what is already out there so we can make sure we try and work above this to become the best possible company. Covering the PEST analysis shows that we understand the business world and how we would have to fit within this to be successful. I feel that this presentation will inform our audience of exactly what our business is about and how it could be successful.
Liv also created a piece of motion graphics as the ending to our presentation, just to give it a unique twist.
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