Enterprise & innovation; Promoting ourselves.

Front and back of the business card. 

The front of our business card was originally a logo design that Liv created but when we got feedback on this logo from others we were advised not to use it because photo logos like this don't tend to work over a range of elements due to the fact they are more complicated. Due to the fact we really liked this design we decided we would apply it to other elements of our business and feel it works really well for the front of the business card and creates a sophisticated solution. We decided to keep the back of the business card quite minimalistic so there is no confusion with the information it contains and its straight to the point. The idea of using greys throughout all our designs for the company comes from the fact that our favourite colours are blue, pink and orange and we imagine that if you mixed these together you'd get a mucky grey colour. We have managed to include all elements of our corporate identity but feel this works really well because they compliment each other. 

We printed the business cards out on a range of stocks which include antique paper and watercolour paper. The watercolour paper is definitely the better option of the two because it has a nice quality texture to it and the antique paper being slightly yellow doesn't make the design look as good as it could. Based on these business card designs Kirsty created a folder than will hold our business plan in, just to add another nice personal touch to our company. This is will hopefully make our idea more memorable. 

Liv took on the task of creating a homepage layout for the website we plan on setting up. I really like the design because it sticks to this minimalistic approach that all our elements seem to have and it looks really easy to navigate around. The buttons Liv has included to direct the audience to different pages just include really important aspects of our company which is good because we want everything to be straight to the point instead of including our 'whole life story'. Again the use of colour being quite neutral works really well because it ties everything together as being from part of the same company. These colours add a level of sophistication. I feel that having all elements of the website central to the page is another great feature because your eye is automatically drawn to everything instead of things being all over the place.