This was the logo the group felt worked best out of the ones I designed. They came up with very good supporting reasons for why this logo was best. They said that this logo related to all the points i'd made about why my good is good, its the most developed logo, its stylish, futuristic, representative of the ipod, looks like a music loop, revolutionary, looks digital where the other logos are illustrative, strips it back, relates the the transformers theme, could be used anywhere because of it being so simple, easily brand able and scalable. They also said that simple is effective. So this was the logo I would then take forward.
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