Saturday 8 October 2011

Enterprise & innovation - lecture one.

Marketing. 
'How to get yourself out there' 

- www.designcouncil.org
- www.artscouncil.org 
- Marketing is the process responsible for identifying, anticipating and satisfying customer requirements profitably. 
- Six marketing roles. 
- Keep a record of any testimonials; the things people say about you as it will put you in a positive light. 
- Be willing to negotiate. 
- Is what your being offered for a job actually worth it once you've worked out what you have to do and how much you will spend doing it. 
- 4 P's; product, price, place and promotion. 
- Sell something unique. 
- Promote, promote, promote! if you don't promote yourself than how will people know about you and what you do? 
- Showcase yourself; tell a brief story on how you got to where you are now and anything that helped you along the way. 

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