Value - what are you worth?
What is the value of creativity?
- Creativity is the process by which culture is changed.
- Creativity is the act of seeing things that everyone else sees while making connections that no one else has made.
- Creativity is the ability to make or bring into existence something new.
- Create, communicate and deliver - the creativity is given some form of meaning through these steps.
- We need insight into what makes people 'tick' to send our creativity in the right direction.
- There is a definite link with nature as to how similar to animals we are.
Maslow's hierarchy of need.
- Physiological
- Safety
- Love/belonging
- Esteem
- Self-actualization
- Design is applied psychology.
- Remind people why you are useful.
- Be interesting.
- "You can not be an original thinker if you allow 'them' to distract you" a quote which means that you can't be original if you let the things seen on television to influence and distract you.
Where is the money?
- Greatest human needs (greatest market potential) eg. food, housing and construction.
Value proposition?
- Crystal clear ideas.
- It's short.
- Creativity is the process by which culture is changed.
- Creativity is the act of seeing things that everyone else sees while making connections that no one else has made.
- Creativity is the ability to make or bring into existence something new.
- Create, communicate and deliver - the creativity is given some form of meaning through these steps.
- We need insight into what makes people 'tick' to send our creativity in the right direction.
- There is a definite link with nature as to how similar to animals we are.
Maslow's hierarchy of need.
- Physiological
- Safety
- Love/belonging
- Esteem
- Self-actualization
- Design is applied psychology.
- Remind people why you are useful.
- Be interesting.
- "You can not be an original thinker if you allow 'them' to distract you" a quote which means that you can't be original if you let the things seen on television to influence and distract you.
Where is the money?
- Greatest human needs (greatest market potential) eg. food, housing and construction.
Value proposition?
- Crystal clear ideas.
- It's short.
- It has to be in the customers language.
- The problem and how it can benefit them.
- Get into a customers head and make notes on everything they say so you have a record of it.
Its made up of;
Objectives - how will you achieve your aims?
Specific aims - the difference to be made.
Overall aim - mission.
- You need to capture the client straight away.
- Always begin with a value statement.
- The problem and how it can benefit them.
- Get into a customers head and make notes on everything they say so you have a record of it.
Its made up of;
Objectives - how will you achieve your aims?
Specific aims - the difference to be made.
Overall aim - mission.
- You need to capture the client straight away.
- Always begin with a value statement.
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