This is the press ad we created based on the 'X' logo we designed. We wanted to use black because this adds a sense of sophistication to this type of design and adding a hint of colour just made it a little bit more interesting. The neat aspect of the design could reflect upon us a design company too and give the right impression. We took screen shots of the design as we went through to show what ideas we had and how we developed these. We presented this design at one of the Enterprise tutorials to get a bit of feedback on the ideas we had and we were advised to change certain aspects such as our tag line because this wasn't really creating the correct impression. On reflection of this particular press ad, it doesn't really reflect us a group of professionals because it looks a bit too corporate and doesn't really suit our styles so it is likely that we'll revisit this particular design.
This is another press ad that we designed at the same time and this, although it has area for improvement too, is a step in the right direction that more so suits our personal styles. Its a bit quirkier and has a much more laid back look to it but at the same time is professional looking. Due to the fact there is a variation in fonts within this design, it better suits a representation of the fact that as designers we all have particular areas of interest. Something that may make this design look better is a greater use of colour because as it stands it looks a bit old fashioned and we want to promote the fact we are quite a modern design studio.
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