Brief: (What is the problem you intend to solve?)
Design an alphabet to visually represent my partner.
Who needs to know? (Who is your audience?)
Simon Cherry
What do they need to know?
That the typeface represents them and how it does.
Why do they need to know?
so I know that I have answered the brief.
What will they respond to? (How will they understand the outcome?)
The final alphabet I create and they will understand it through a clear and simplistic idea.
What primary research is required?
Questionnaire about my partner, artist research, looking back at my own summer brief.
What secondary research is required?
typography (internet) and word meanings.
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