Alphabet soup two final crit.

Final Piece. 

Issues raised: 

From a distance the letters look as though they have a wood grain effect.

The counters don't really needed to be coloured in. 

It almost looks a bit cartoony although this was not purposely.

How would it look in lower case? 

Action to be taken: 

Try the font in upper and lower case. 

Actually break it up to get rid of this 'wooden' effect. 

Make the outlines less bold. 

Try using a ruler to make the overall outcome look less cartoony. 

Name badge. 

Refined final piece after taking crit comments into consideration. 

Alphabet soup two evaluation.

Which personality traits did you choose to respond to and apply to the type face?
Insecure and loud. 


What are the reasons behind the design decisions you have made for the typeface? 
I gave it a bold outline to represent the 'loud' personality trait and hide the insecurity. I made the inside of the letters 'broken' so that this could represent the insecurity in the correct way. I also made my whole type face capital so it looked bold and also represented the 'loud' side of my partners personality and showed he's quite a bold character. 


In what ways are the results effective? 
They represent my partner successfully and show his personality traits that I chose in a simplistic and understandable manner. He also understood how it represented him as soon as it was shown to him. 

Alphabet soup two; progress crit.

Issues raised: 
The serif fonts I have been looking at don't work with all of the words I have chosen for my partner. 
The favourite idea looks too plain alone with a thick black outline. 
I need to use this white space on my favourite idea to my advantage. 
I also need to test the font with 10 different letters of the alphabet so I can be sure it works for all letters. 


Action to be taken: 
Take into consideration all the things listed above and apply this to my work to then be able to finalise my ideas. 

How to; problem analysis.

Group members: 
Kirsty F, Kirsty H, Kirsty A, James and Frankie. 


The problem: 
new students need things to be able to cope with Leeds weather but on a student budget. 


The edvidence: 
so far most students have had problems coping with the weather in Leeds. 


We aim to: 
create posters to inform and instruct Leeds students how to tolerate the weather. Posters are easy information, simple, cost effective and easy to distribute. 

Alphabet soup two; problem analysis.

Brief: (What is the problem you intend to solve?) 
Design an alphabet to visually represent my partner. 


Who needs to know? (Who is your audience?) 
Simon Cherry 


What do they need to know? 
That the typeface represents them and how it does. 


Why do they need to know? 
so I know that I have answered the brief.


What will they respond to? (How will they understand the outcome?) 
The final alphabet I create and they will understand it through a clear and simplistic idea. 


What primary research is required? 
Questionnaire about my partner, artist research, looking back at my own summer brief. 


What secondary research is required? 
typography (internet) and word meanings. 

Alphabet soup.

What is being communicated and how? 
Vanish is being communicated by taking sections of the letter away gradually over ten frames. 


How well does this answer the brief? 
This answers the brief well because I have represented the word successfully and produced the amount of work the brief asked for. 


How well has the idea been visually explored? 
I could have considered looking at more research for this project. My sketchbook work however has helped a lot because I explored a range of ideas before deciding on a final one. 


What are the strengths of the resolution? 
The strengths of my resolution include not just going with the first idea I chose and the whole idea has been kept simplistic throughout the design process. 


How could it be improved? 
One way it could be improved is by drawing one 'R' and photocopying this then erasing sections via photoshop. This would be more successful because the hand rendered final piece has slight differences with each 'R' in the series. 


General comments...
I have enjoyed this project because experimenting with typography is something I find interesting. 

Alphabet soup.

This is my final idea for the brief. I chose the letter 'R' because this was one of the most decorative of the particular font so it gave me more to work with. I feel overall the idea was quite successful because I kept it simplistic.