How good?... Were you convinced?

What else is interesting about their good that hasn't been mentioned? 

History of the classic. What was the first one like? 
The technology of the ipod. 


Is there a flaw in the argument? What do you disagree with and why?
It's not the most popular ipod. 
Other products are on the market, often more memory for less money.


What processes, scenarios or contexts might improve the potential impact of the concept?
Reinvention 
Personalities - customise. 


How else might the concept be creatively improved? Any other comments...
Look at advertising for the classic.
Look at other types of ipods and their adverts and apply them to the classic. 
Give mp3s a package. 
The ipod 'made' apple. 






We created presentations on our favourite 'good' to summarise all the things we'd found out about this good. After presenting them to a group of people we were given a bit of feedback to see which direction our ideas could take. One of the main things brought up with my presentation on the ipod classic was that I may have limited myself a little too much with focusing straight away on the one ipod. This then encouraged me to work backwards a little bit and I began to think of much more creative ideas when I looked upon ipods as a whole. As someone mentioned wanting to know a little bit more about the history, I started to focus in on this.