Tuesday, 6 March 2012

PPD workshop one; industrial experience//research.

What is industrial experience? 
- Studio visits
- Competitions
- Live briefs
- Freelance work
- Shadowing someone
- Portfolio reviews
- Setting up a business
- Sending a print job
- Internships
- Networking


What is professional research? 
- Looking at websites of studios
- Networking
- Studio talks/visting professionals
- Events; print festivals etc
- Graphic design exhibitions
- Magazines
- Websites
- Library 
- Visits to professional printers
- College lectures
- How others promote themselves
- Look at competitors using SWOT analysis 


Industrial experience concerns//problems...
- Am I good enough? 
- Where do you start? 
- What if nobody wants me? 
- Affordability (travel etc)
- Tone of voice 
- A lot of competition//competitors


Opportunities...
- Enter live//competition briefs
- Work out areas of interest
- Look at studios that are afforable to get to
- Revisit personal design context blog
- Look at things that are avoidable


Professional research concerns//problems...
- Where do you look? 
- How do you network? 
- Who do you network with? 
- Having the time to look effectively 
- Am I looking at the right thing? 


Opportunities...
- There's lots to look at
- Create a social presence online 
- Look back at what you've been looking at already in design context to compile a list
- Look for new studios
- Find work by studios//professionals
- Find exhibitions to possibly attend


10 things you gain from doing professional research? 
- Gives you a better idea/understanding of what you want to do
- Makes you aware of what is going on in the industry
- Inspires your own practice
- You find out the expectations of the industry
- You gain industrial contacts through networking
- You can search for companies you'd like to work with
- You can find out about other areas of the industry for example, photography
- It makes you more aware of life after university
- Visiting exhibitions makes you more culturally aware
- It encourages you to plan your future


10 things you gain from doing studio visits? 
- Professional contacts and networking
- An insight into companies
- An insight into the design practice and whether or not it's suited to you
- A realistic view of the working practice and studio environment
- Potential to gain an industrial placement 
- Potential to gain portfolio reviews/opinions on your work and design practice
- Samples of studio work
- Potential to interview designers and to find out more about their working day/life
- A chance to visit new places; location as well as the studio and whether it would be suited to your lifestyle and work practice post graduation. 
- Encouragement to plan your future. 


10 things you would put in a creative CV? 
- Work experience 
- Ambitions
- Contact details
- Skill set
- Personal interests
- About me
- Reflect your design approach (branding and self promotion) 
- What you could offer the specific studio
- References/testimonials
- Work ability 
- Qualifications

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